Behind every project is a thought process.
About me
An experienced user experience designer with more than 25 years of experience in the digital design and development industry. Professional, flexible, highly focused and goal-oriented, I combine a unique set of creative, analytical and managerial skills to ensure every project is implemented from concept to completion following best practices and to the highest standards.
My core design and development skills allow me to ideate, design, prototype and build applications and interfaces as well as oversee the work of others and mentor fellow team members. I am passionate and strive for a more usable, engaging and inclusive web by designing for the present while keeping an eye on the future.
What do I do?
I participate in various cross-disciplinary activities, including user research, competitor analysis, stakeholder interviews, service design, information architecture, and front-end development discussions.
My user-centric approach uses evidence-based data to present outcomes that best meet business goals and user needs.
I want to be involved in challenging projects with inspirational people.
UX Outcomes
- An upturn in user satisfaction.
- Improved return on investment for the client.
- Efficient business processes to better serve user experience.
- An outcome that meets both business and user needs.
Why do we
need good UX?
``Acquiring a new customer can be up to five times more expensive than retaining an existing one. Poor UX not only impedes customer acquisition but also elevates the risk of customer churn, necessitating additional investments in marketing and customer outreach.`` - Harvard Business Review




